Vision Mission

Philippine Physical Therapy Association

Report on First PPTA Strategic Planning Session and President’s Vision

Gayline F. Manalang Jr., PPTA President 2010-2012

08 December 2010, in observance of the 46th Founding Anniversary of the PPTA

NOTE: This anniversary message is based on the proceedings of the first PPTA strategic planning session last November, which was reported by the President during the Business Meeting held on 04 December 2010 at the PPTA 2010 National Convention.

The Philippine Physical Therapy Association (PPTA) celebrates its 46th founding anniversary this December 8th with newly-elected leadership. Last 06 and 07 November 2010 the Board of Officers and Board of Directors sat together for an assessment of the Association’s situation not just to plan for the period of their incumbency (2010-2012), but also for the years after. This activity became the basis for immediate plans, and long-term strategies, which are outlined in this report.

Proceedings of the Strategic Planning

strat plan table

The first PPTA strategic planning session was organized by the PPTA Board of Directors, particularly Maria Elizabeth M. Grageda, and held over the weekend at Cherry Blossoms Hotel in Padre Faura, Ermita, Manila. Five officers and all directors participated in the event.

A facilitator in the person of Mr. Henry Grageda was present during the first day to help the PPTA craft its new vision. As preparation, Mr. Grageda had everyone participate in two exercises.

The first exercise aimed to answer the questions “Who is the market/target of PPTA?” and “Why would market/target recognize the PPTA?”. It was surmised that the PPTA exists for three so-called markets: Filipino physical therapists (the main market), government agencies, and international bodies. They patronize the PPTA because it is perceived to:

  • know the state of affairs of the profession in the Philippines

  • represent the entire Filipino physical therapy community in scope and dynamics, and

  • be the body that would further the rights of Filipino physical therapists

With the answers to the first exercise at hand, the participants were then asked to craft a vision by answering two questions:

  • How do you see the PPTA and its main market, the Filipino physical therapist, in ten years’ time?

  • How do you see the PPTA and its main market, the Filipino physical therapist, after ten years?

The participant’s responses were eventually arranged in a matrix of perceptions against periods of time (see table). While the PPTA is envisioned to play a role similar to the present, it was observed that the PPTA will maintain its current role to all three stakeholders identified, it was realized that PPTA must get to know its membership and determine the current needs of Filipino physical therapists. This is necessary to direct the strategies and activities of the Association.

Generating the PPTA’s new vision statement

PPTA previously had its Vision-Mission-Goals 2010, and it is time for new vision for the succeeding years. It was emphasized to all present at the planning that a vision be repeatable, memorable, with the fewest words possible. More important, it should resonate with the PPTA membership while indicating a promise of trust in the organization among those who desire to become part of it.

After generating the key words, discussing which would work, and the spirit that was intended to be put it the vision, the proposed new vision statement of the PPTA is

Providing the impetus for a stronger physical therapy profession in the Philippines.”

Vision of the PPTA President

It is a daunting task for the PPTA to decide on how the proposed vision would be realized. First, the vision statement must be tested with the membership before strategies are decided upon. Second, strategies would certainly require time to implement beyond the two years the current officers are entrusted to lead the organization. Nevertheless, it should not deter us from dreaming our dreams and thinking of ways that can immediately be implemented.

The strategies were outlined from the proposed vision using an expanded version, to reflect three key components: the Association, the membership, and our profession.

The Philippine Physical Therapy Association (PPTA) is a solid organization/community of dedicated Filipino physical therapists enabled to promote a robust practice of physical therapy in the Philippines.”

Strategies to meet the vision


1. Secure the identity of the PPTA

    • As a legal entity: keep an up-to-date registration with the Securities and Exchange Commission (SEC) and Bureau of Internal Revenue (BIR)

    • As a professional entity: honor member/accreditation responsibilities with

      • Professional Regulation Commission (PRC)

        • Accredited professional organization and CPE provider

      • World Confederation for Physical Therapy (WCPT)

        • Asia Western Pacific Region (AWPR) Group

      • Asian Confederation for Physical Therapy (ACPT)

      • Others that may be identified

      • Apply for trademarks and copyrights (Intellectual Property) of PPTA logo, name and initiatives so that they are not used by unscrupulous individuals

2. Institute a corporate culture in operations

    • Formulate the PPTA Manual of Operations

      • Per office of the leadership

      • For guidance of the membership

    • Fund management and ownership of property (offices and resource materials for members)

    • Contract administrative functions through association management services, e.g. events management for the PPTA 2010 National Convention

    • Profile the current membership for direction

    • Promote distinction of PPTA membership through activities and opportunities exclusive to its members

3. Firm up the PPTA’s traditions

    • Establish an archive of activities and history of the PPTA

    • Institutionalize PPTA events

      • Proceedings of general assemblies and business meetings

      • Oathtaking and orientation for members

      • Oathtaking of officers

      • Gawad Inoturan

      • Recognition of past officials and outstanding members


1) Plan activities that engage PT studentsstudents must be seen as future professionals and the PPTA’s vision and identity should be promoted to them

2) Promote education based on human rights and scientific evidence

    • Maximize the linkage with International Centre for Disability and Rehabilitation, University of Toronto (in effect April 2010)

    • Encourage the use of scientific evidence through classroom/seminar and online training

3) Provide accessible opportunities for learning

    • Revitalize the PPTA special interest groups and their learning activities

    • Seek agreements with reputable organizations to make specific /complementary training programs available to PPTA members

    • Bring learning opportunities to the provinces

    • Initiate a local PT journal


1) Image management for the profession and PPTA-increase the public’s appreciation for the profession to generate need for PT services

    • Mobilize members and their institutions to promote PT and the PPTA in their locality

    • Implement public-centered activities for increasing awareness

      • during World/National PT Day (September 8th)

      • using public service initiatives similar to Therafree from years back

      • in schools by being visible during career week and PT student activities

    • Provide timely and appropriate responses to concerns affecting the profession, such as the US board exam issue

2) Encourage opportunities for employment of Filipino physical therapists in keeping with the right to choose place of employment

    • LOCAL

      • Strengthen the homecare skills of Filipino physical therapists

      • Prioritize the advocacy to include PT services in PhilHealth coverage (recent positive developments will be reported in the website)

    • ABROAD

      • Protect the right to just employment; see colleagues bound abroad as potential conduits of knowledge to the Philippines

3) Prioritize the move to amend RA 5680-Philippine PT and OT Law

    • Engage potential sponsors in the House of Representatives and Senate

    • Involve of the Occupational Therapy Association of the Philippines, other stakeholders

A call to action for the PPTA membership

In the preceding section, the PPTA strategies towards its vision are identified. Does the vision resonate with you? Are the strategies in keeping with the need of all Filipino physical therapists? I urge all PPTA members to read, make suggestions and actively join in the activities needed to implement these strategies.

Expect that one of the first PPTA activities is a series of consultative meetings in the provinces, which will be conducted in the first quarter of 2011. PPTA representatives hope to visit key cities all over the Philippines to consult about its plans and get to know the current state of physical therapy and PT colleagues. We need venues for these. Have your institution host one of these consultative meetings!

Your comments and invitations to your institution are most welcome, and highly enjoined. Please write the PPTA president through

Let us observe the 46th Founding Anniversary of the PPTA with a commitment towards a stronger PT profession in the Philippines!

Mabuhay ang PPTA at ang Filipino physical therapist!

Site last updated November 12, 2017 @ 4:48 pm; This content last updated December 22, 2010 @ 4:48 pm